KMC-Events, event creator since 2007.

A showcase website designed for a professional event agency, combining elegance, modernity and impact.

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Case study published on Monday, 16 February 2026

KMC Events website on desktop
THE CONTEXT

Because a redesign comes with a strong new identity.

A key player in the events industry for over 19 years under the name KMC-Animation, the company wanted to modernize its image to reflect its evolution and current positioning. Their website, built in 2010, relied on outdated technologies and no longer matched the brand's identity or ambitions. We supported them through a complete overhaul: new name, new visual identity and new website, designed to faithfully convey their expertise and dynamism after nearly two decades of experience.

THEIR IMAGE

A new name, a new logo, a new start.

The transition from KMC-Animation to KMC-Events marked a strategic turning point. The old logo, dated and hard to read, no longer reflected the team's professionalism. We designed a modern and refined visual identity, with a logo that asserts their positioning in high-end events, while preserving the brand's heritage through the KMC initials.

With our external partner @Wizzarco, we worked on several mockups to find the new image that best suited our client.

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Then we created it in vector format, so it could be used in any possible scenario.

KMC Events sur iPad Apple Pencil
DESIGN

A new palette, with more vibrant colours.

Traditional Violet#B11987
Code HEX copié
Primary
Dragon Fruit#EC4A8B
Code HEX copié
Secondary
Peacock Navy#0A1045
Code HEX copié
Tertiary
White Cake#F7F6F2
Code HEX copié
Background
Technical Black#0E0E0E
Code HEX copié
Text
HEADINGS

AaBbCcDdEeFf

KMC Titre: elegant and assertive

BODY TEXT

AaBbCcDdEeFf

KMC Body: modern and highly readable

THE MOCKUPS

Designing the site component by component.

Before writing a single line of code, we designed the entire site as detailed mockups. Each component was crafted individually: header, hero, service sections, gallery, contact form. This approach allowed us to establish a coherent page architecture, validate every interaction with the client and ensure a seamless user experience before development even began.

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UNDER THE HOOD

The technologies and choices behind the project.

To build the KMC-Events website, we chose modern, performant and maintainable technologies. Astro as the main framework for a fast and optimised site, React for interactive components, TypeScript for code reliability, Tailwind CSS v4 for a consistent design system, and Lucide for clean and elegant iconography.

Interactivity with Matter.js

To make the user experience memorable, we integrated Matter.js, a 2D physics engine, directly into the website. The hero medal is made of independent SVG pieces subject to gravity, collisions and drag. On scroll, the pieces automatically assemble. Users can also grab and throw them — a playful interaction that surprises and engages.

Try dragging the pieces!

WebP Images

All images compressed to WebP format, reducing weight by 80% on average.

Minified Code

HTML, CSS and JavaScript minified and optimised by Astro for ultra-fast loading.

Local Resources

Very few external links: fonts, icons and assets hosted locally.

Optimised Fonts

Subset fonts loaded locally, without calls to external CDNs.

Low-carbon eco-design

Every technical decision was made with one goal: reduce the site's carbon footprint as much as possible, without compromising user experience.

Google Analytics 4

To allow KMC-Events to track their website traffic and understand visitor behaviour, we integrated Google Analytics 4. Visit dashboard, traffic sources, most viewed pages and bounce rate: all essential metrics are accessible to drive the agency's digital strategy.

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RESPONSIVE

A mobile experience crafted to the pixel.

The site was built mobile-first: every component, every interaction was designed to adapt perfectly to mobile screens. Simplified navigation, touch-friendly carousels, adjusted typography and optimised images ensure a smooth experience on smartphones and tablets alike.

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RESULTS

A site that performs from day one.

3k+

visitors/month on average

98

PageSpeed Performance score

0.07g

of CO₂ per page view

Mr GAMEIRO

Directeur Adjoint — Agence KMC-EVENTS


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